I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many coaches that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can you say no to money, right? Wrong. Read More
Which credit card to use in your business may *not* be the most burning question you have, but in fact is something many coaches are missing. With the right credit card comes lots of perks you could be missing out on! Just think about how much money you spend month to month in your business, Read More
Have you ever noticed when you’re out to eat with a large group of people, if one person takes a sip of their drink, the majority of the group will as well? It happens unconsciously, you most likely don’t even notice picking up your drink yet your brain grabs onto the power of suggestion and Read More
As a coach, building authority in your niche is paramount to your success. Yet, so many coaches are making waffles instead of building authority – not sure what that means? Well, that’s what we’re talking about today, how to build brand authority and position yourself as an expert.
There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding Read More
Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that Read More
Kind of like how a joke is funny the first time but gets old after a while – marketing practices get played out when they are overused. With all of these marketing courses being taught to coaches, there is a “Bandwagon Phenomena” occurring that is exhausting your market, and hurting your business. On this LOBoratory Read More
It never fails, every time I offer a webinar I get a barrage of emails with the same question: “Are you going to be offering a replay?” And the answer is pretty much always a resounding YES! Now, this may not sound like a big deal, but if you’re offering webinars on a regular basis Read More
Creating. That’s what I live for. Following new ideas, adding to them, shaping them into something great. Finding the unnoticed intricacies of something intangible and often confusing and bringing them to the forefront into something beautiful, easy to understand, and deeply desired. Sharing. Writing. Teaching. That’s where I find my flow, and why I’m so Read More
I share with you why it IS worth it to put on a live event, what costs (and payoffs) to expect, as well as a few different options for types of events you could do to get your feet wet.