Create Your Complete Brand Strategy in 4 Weeks or Less
Whether you’re new to the coaching world or a seasoned veteran, you know how tough it is to really stand out. With tens of thousands of coaches out there – and more hanging their virtual shingles every day – setting yourself apart is a daunting task. Even within your niche specialty, there may be thousands of competitors offering similar services… so saying you’re “different” just won’t cut it.
Your brand is what sets you apart from the competition.
Somewhere along the way, you’ve probably heard an expert or two talk about branding yourself. But really… what exactly is branding? Is it your logo? Is it the name of your company? Or is it your message or “face” to the marketplace?
The truth is, it’s all of this and more.
Your brand is the overall perception of your business. It’s what communicates with your prospects when you aren’t there to talk to them yourself (after all, you can’t possibly expect to speak to everyone in person).
If your brand doesn’t attract attention and communicate your value, your business might as well be dead in the water.
Knowing what you need to build a strong brand is the easy part. But navigating through those decisions and actually creating your brand… well, that can be challenging. And we’re here to help.
Let us guide you on your journey to creating a stand out brand.
Across the industry branding is like a game. And the winners are the coaches that score the most clients, discover the best opportunities, and ultimately build the most respected reputations.
Winning isn’t just a matter of working harder than other coaches or doing more “stuff” (like updating your Facebook status every 15 minutes!) It’s about making smart, strategic decisions about your market perception.
And it’s understanding how to position yourself not just as one of a thousand coaches your prospect can work with, but as the only one they should even be considering.
It all starts with understanding who YOU are in your brand.
When you understand your own personality and the role it plays in your brand, not only does your brand become instantly relatable to prospects that “get” you, it also allows you to build a business that is an expression of who you are.
This is much more comfortable than trying to squeeze yourself into the mold of who you think you should be, or forcing yourself to do things that don’t feel natural in your business.
When you can let go of the shoulds and make decisions based on what you’re passionate about, business becomes much easier. You’ll find that you are more confident in your decisions and get more traction with your marketing.
The best brands mix strategy with passion, and that is what the Branding Game™ is all about.
The whole point is not about it being perfect…and it still isn’t. Finally, after 3 years and many tears and probably the long way round, I have found MY methodology, MY synthesis of theory and experience; and the story that I want to tell to serve people, which is at the heart of MY brand. Thank you!”
In The Branding Game™, it’s not just about the destination… it’s about the journey. Over the course of 4 weeks you will trek through The Land of Brand and make strategic decisions, through a value centered lens. The three main regions you’ll visit are:
The Peaks of Personality
Create your brand persona! In this mountainous region, you’ll discover what it is about yourself that makes you truly unique, and how you can express that in your personal brand.
- Identify the unique aspects of your personality and decide how you want to be perceived.
- Discover how to fully self express in your marketing, and attract the clients you resonate with.
- Overcome the limiting beliefs that are holding you back from playing big!
The Forest of Opportunity
Follow the signs to opportunity! As you traverse this treacherous terrain, you’ll make important strategic decisions on how you to position yourself in your market.
- Pinpoint what makes you remarkable and sets you apart from your competitors.
- Uncover the language your target market uses so you can position your offering as the obvious choice.
- Narrow your niche and decide what you want to be known for.
The Sales Highway
Bright lights await you in Brand City – where you’ll take your message to the masses! You have a powerful message and passion that you want to bring to the world, we’ll help you create a plan for how you’ll deliver it:
- Define your Brand Promise- the thread that holds your ENTIRE brand together and helps you spread the message that is deeply important to you.
- Outline your signature program that will help your clients achieve the results they truly desire, while allowing you to fully express your message.
- Map out your suite of offerings in a way that brings prospects from awareness to working with you over and over again.
In the end you’ll have a Brand Treasuremap which is a one page plan that you can follow to creating your stand out brand.
You will also have a Values Compass to help you stay the course and continue to make business decisions that are in alignment with who you are. It will also ensure that you remain focused and continue to create a cohesive brand.
I’ve taken several courses which are specialized in sales, marketing, creating your signature program, etc. The Branding Game, though, is the first program I’ve come across that actually builds a solid, integrated foundation that is personalized for you and your business as you start and as you grow.”
Virtual Learning at Your Own Pace, or With an Expert Guide
The Branding Game™ is delivered in a series of training videos and journaling exercises.This isn’t your typical home study course where you get lots of great information – but have no clue when it comes to how to implement it.
Each module is broken down into baby steps that literally walk you through crafting your brand strategy. They are designed to help you play with your brand and answer questions effortlessly. You won’t even realize you’re making tough decisions!
Want to go deeper? Choose the VIP option and work with Holly personally to deep dive into each area of your brand.
The Branding Game Program Workbook
Don’t forget to pack the essentials! An invaluable program workbook will be provided before you start your journey. This useful guide will help you through each assignment, and in the end will contain your complete “Treasure Map” and “Values Compass” content.
The Land of Brand Facebook Group
Our Facebook Group is another level of engagement, exclusively for participants in the game. You’ll post homework, discuss assignments, and ultimately foster friendships that extend beyond our month-long journey. This is also an opportunity to get your branding questions answered by the LOB Guides.
To the victors go the spoils – and during your journey, you’ll find rewards at every step! As new pieces of your brand are introduced, there are a lot of questions that come up along the way. Like, should you brand your name or a company name? How should you price your programs? Should you put those prices on your website? In the online learning environment you’ll find oodles of bonus content to help you answer questions like these and grow your business to new heights.
- You won't just have a target market, you'll have specific language to use in your email and website copy to convey your value.
- You won't just have a "unique selling proposition", you'll have a compass to guide your message and all of your offerings so you can become known in your niche.
- You won't have just a list of offerings, you'll have a concrete plan for how to move a prospect from becoming aware of you, to wanting to work with you over and over again.
Because there is so much ground to cover – and some big decisions you’ll be making – you can expect to spend about 1-2 hours a week during the journey. This might sound like a lot, and you definitely don't want to take the time commitment lightly – but getting to that next level of your business is going to take some serious work. If you're the kind of solopreneur that should be in this course, then you know that.. and you also know the value that you will get out of being held accountable and pushed into creating something truly awesome!
I’ve been ‘thinking about’ this launch for 2+ years, and The Branding Game has enabled me to get more clear than any other approach I’ve participated in.”
What are you waiting for? Start your journey TODAY!
At The Land of Brand, we’ve helped thousands of coaches like yourself to build stunning online brands that express who they are, and attract the clients that they are meant to work with. In the past, we’ve only offered this to high-end clientele, in exclusive one-on-one coaching relationships.
In The Branding Game, you’re going to travel the same path and use the same material that we share with our one on one VIP clients – but at a price that is much more accessible!
We are happy to announce that we are offering this one of a kind program starting at just $497!
Now is the time for you to build a brand that takes your online business to the next level.