What I have found over my 7 years in this industry is that too many businesses make these decisions in a superficial, disjointed, even arbitrary way, following a one-size-fits-most blueprint, advice or courses, or just flying by the seat of their pants and “creating as they go”. This leads to not-so-fun “frankenbrands” (you know, the monster who was cobbled together in a mad scientist’s lab, with all the different parts?).
Ready for the great news? Creating a trailblazing brand (or cleaning up your frankenbrand) that your best customers want to follow and engage with doesn’t have to be difficult or take a long time. I’ve got your back and work with clients in a variety of ways:
I’ve developed a gloriously simple, step-by-step approach to uncover the brand foundation at the heart of your business. By the time we’re through, you’ll have clarity on what your trailblazing brand is and a roadmap for how to consistently infuse it into every business decision, line of copy, design choice, and customer experience in your business.
I will show you how to blend your real personality, vision and passion for your work into a trailblazing brand strategy to build a loyal, raving community around you and your message for years to come.
To be clear, your brand strategy isn’t only about positioning you as a logical choice. It’s about how to resonate with the right people on a human, emotional level through your words, colors, and the instant, gut-instinct experience people have when they meet (and work with) you. We’ll talk about how to effectively do this in your trailblazing brand, too.
You’ll walk away from this package with:
- The right words to lucratively position yourself in the marketplace so you become the obvious choice for your ideal clients .
- A brand message that’s rooted in your personality (and quirks!) and ready to be infused into every touchpoint of your business – big and small.
- Your offers organized in a way that creates customers for life (starting with deciding what the best lead generating product would be for you).
- Total clarity on what your next steps are and what to focus on first to implement your brand in a way that will build your visibility and attract the right clients.
This package is $1997 and blends both online training and private sessions to dive deep and nail down every aspect of your trailblazing brand. You will walk away with a map of your brand positioning, brand message, program or product suite, and an action plan with specific next steps. I’ve pulled out all the stops to make uncovering your brand’s underlying strategy simple and practical for you!
Logo design and Brand Style Guide are available as an add-on with this package.
For those of you with a high-stakes marketing project, I work with a handful of business owners at any given time, consulting on their message and positioning, marketing strategy, and aligning of all of their digital and offline assets to their brand.
We’ll roll up our sleeves and work side-by-side on your project; I’ll advise you and review your deliverables to make sure your positioning, offer, strategy, message, copy and visual identity are working together towards your goals. Depending on the project I may also help write copy, webinar outlines, and other pieces as needed within the scope of what we agree to. (Heads up: We’ll probably be best buds by the time we’re done and this package can become addictive)
During our time together we can:
- Reverse engineer your business goals for the next year into a quarterly marketing plan that you can hand off to an assistant.
- Plan and implement a new sales funnel that aligns with your brand and creates “fast fans” from people new to your website.
- Launch a product that’s within or adjacent to your current niche in a way that can stand alone as well as reinforce your brand.
- Review and rewrite your sales pages or website copy to be in alignment with your brand.
- Set business goals for the next 90 days and leverage your brand to achieve them.
- Change directions in your business without sacrificing the work you’ve already done.
Here’s how it works: You will have a bank of four hours that can be used in either 30 or 60 minute phone sessions (that’s up to 8 calls with yours truly). Email correspondence is also included with your package, and does not get subtracted from your hours.
This package is $2500 and is ideal for established business owners who have a specific project like a launch, marketing campaign, or website overhaul and want a creative and collaborative partner that understands their business and high level marketing strategy to help walk them through it.