Could your brand be keeping
your business from growing?
How to skyrocket your revenue, land the most sought after speaking engagements, and attract new and hungry clients – even if your business has plateaued for years.
You’ve spent years building your coaching business and against all odds you’re one of the fortunate few to have created a comfortable income.
Was it luck? Heck no, you’re damn good at what you do. You help your clients achieve amazing things, and you’ve worked hard to build your business.
But does your brand reflect that awesomeness?
If you’re like most coaches, you’ve been so focused on building your business that you haven’t been able to make your brand a priority.
You see, when you start your business your brand isn’t necessarily “all important” your number one priority is to start marketing and getting clients.
Creating and maintaining your brand can seem overwhelming and just something that is going to slow you down from taking action so it gets left by the wayside. And the truth is, yes you can reach a certain level of success without a brand. But…
There comes a point when you want to take your business to the next level. And if you don’t have a strong brand, suddenly what wasn’t a big deal before becomes a HUGE liability.
It’s like that old saying “dress for the job you want”. Your brand should convey where you’re headed, not who you were a few years ago. If I had a nickel for every time a coach told me their website address with the added “It doesn’t really show what I do now” or “It’s a work in progress and doesn’t really represent who I am” I could easily support my ice cream addiction.
And your brand is about more than having a “nice website”.
It’s is the perception of your entire business and communicates with prospects on your behalf. With tens of thousands of coaches out there you can bet your buttons that having the right brand matters!
It’s so important that I revisit my brand every 1-2 years and make sure it’s still up to snuff with what I want to accomplish. That’s not to say I “rebrand” or change my message – that’s always been the same. But I revisit my strategy and update the graphics and content on my website. And every time I up level my brand, I double or triple my revenue.
And you can do the same!
In fact, many of my clients AT LEAST double their prices after working with me.
A big reason for that is confidence. When you up level your brand you have to “live up to it” and play a bigger game. You up level the perception of your value to both your audience – and to yourself, which is sometimes just as important.
When you have a brand that you are proud of and that communicates your value, it’s easier to ask for higher prices. You may also find that you get more results from your marketing, will be approached by higher level partners, and it’s easier to land even the most sought after speaking engagements.
In my experience when you have a rock solid brand you have to do much less chasing because more and more of these opportunities find YOU.
Unfortunately many coaches make the mistake of ignoring their brand because they see it as an overwhelming undertaking that they are just too busy (or afraid) to take on.
And that’s a huge mistake because the longer you leave your brand by the wayside the more money you’re leaving on the table. Just think about all of the people that are going to your website and leaving because they aren’t getting an accurate picture of what you have to offer.
Or the partnership opportunities you’re missing out on because your website makes you look like an amateur coach.
Creating your brand doesn’t have to be intimidating OR confusing. In fact, it can be loads of fun!
Introducing Brand Your Awesome!™
A complete branding solution for 6-figure coaches that are
ready to take their business to the next level.
I’ve worked with hundreds of coaches to launch their totally awesome brands and have created a system that takes out the guesswork and allows them to build their brand in manageable steps. My team and I fill the roles of website designer, business coach, project manager, and copyeditor which our clients find much easier (and less confusing) than working with multiple people who may offer differing advice.
The Brand Your Awesome™ program is delivered in three “big picture” phases that are broken into bite size pieces with lots of personal guidance and just enough hand holding.
Phase 1: Defining your big picture brand strategy – and where all of your current pieces fit into place.
Phase 2: Designing a full circle visual brand that shows off your awesomeness across all mediums.
Phase 3: Delivering your brand with website copy that attracts and converts your ideal prospects.
This is your all-in-one solution for creating a brand that reflects who you are and gives you exactly what you need to reach the next level of your business.
Define Your Unique Brand That Resonates With Your Favorite Clients
Having a winning brand is about making smart, strategic decisions about your market perception. And its understanding how to position yourself not as one of a 1,000 coaches your prospect can work with, but as the only coach they should even be considering.
And it all starts with understanding who YOU are in your brand.
When you understand your own personality and the role it plays in your brand, not only do you create an instant connection with prospects that “get” you, it also allows us to build something completely unique – because your mom as right when she said you were special.
We begin the brand exploration process by deep diving into your personality on a soul level and uncovering what makes you who you are, your quirks, and why you began your business in the first place. This lays the foundation for your brand style and voice.
Then we look at your current business and goals and map out a strategy for bringing your current offerings under a cohesive and compelling message as well as how you can add new offerings that will continue to build your brand UP instead of spreading it OUT (this is the difference between building a brand that is a sky scraper – or a bunch of row homes).
This is ultimately your opportunity for a “fresh start” without starting over and I’ll help you make the most of it.
During this phase, we’ll:
- Uncover your soul level essences that make you who you are (this guides us in building a brand that is authentically YOU).
- Explore how your personality will be expressed through the voice and style of your brand.
- Craft a compelling message that pulls all of your offerings together under your new brand.
- Map out your sales strategy that move prospects between your programs – and how we will implement it into your website.
When we finish this phase you’ll have a plan for leveraging your new brand into the vehicle that takes your business to the top.
Designing your full circle visual brand – including a beautiful and smart website.
Having an awesome brand in and of itself isn’t enough. You must extend that brand across all of your communications including your website, social media, marketing materials, and programs.
This is how your brand becomes ingrained in the minds of your best prospects. Those that resonate with your message will become devoted members of your tribe, buying everything you offer and telling all of their friends.
Besides, why would you want to take all of this time and effort to create a brand – only to not let it work it’s magic for you?
Here’s what is included in designing your website and visual brand:
1. Awesome Logo Design
The first step to branding you visually is creating a logo and brand mark that expresses your personality, speaks to your message, and can be used across a variety of mediums. You won’t find any knock off clipart logos here! Every logo is custom created for our clients and includes multiple formats and resolutions so you can use it everywhere (even on a T-shirt for your English bull dog).
2. Your “Brand Bible”
One of the biggest challenges when you’re finished with your branding journey is keeping it consistent as you move forward. Your Brand Bible includes multiple versions of your logo for different applications plus your brand colors and fonts. We even provide a few simple guides and examples for implementing your visual brand when you’re doing things like customizing landing page templates, or creating e-book covers.
3. Gorgeous Website Design
We’ll take everything you mapped out in our strategy planning sessions and create a stunning website design that expresses your personality and unique brand. We don’t use cookie cutter templates, everything is custom created for each coach so there are no limitations with what we can do!
Not only are our websites beautiful, they are created with solid marketing strategy to back them up. Our designer has 20 years of experience working with major brands like Microsoft and Verizon, pair this with a coach that specializes in marketing and branding and you have a force to be reckoned with. In short, your website is going to fricken’ rock!
4. Branded Social Media Profiles and Email Template
You wouldn’t only paint the front of your house and forget the rest, right? It’s important that your brand be carried throughout all of your most important marketing touch points. Once we’ve created the website we’ll bring the same look and feel throughout your social media profiles and create a custom email header and signature.
Our goal is to create an entire branded experience for your prospects that not only stands out – but is memorable.
5. Build and Leverage Your List
Obviously you’re familiar with building a list – but maybe your website hasn’t been very effective in doing that for you. Your new website will be equipped with an opt in box that pops and calls prospects to action as well as an auto-responder that helps drive new leads into your coaching programs.
We can also help you implement segmentation and follow up strategies to help you leverage your current list.
6. Easy to Update
All of our sites are built on WordPress which means that, if you can use the basic functions of a word processing program, you can keep your website updated yourself!
We’ll even provide tutorial videos right in your website dashboard for easy instructions and reference any time you need it.
7. Ready to Market
We’ll make it easy for potential clients to find you on Google with built in search engine optimization features.
As a special bonus you’ll also have access to my Blog Marketology course (a $697 value) which includes modules on how to pick out your keywords based on what your target audience is really looking for online (it’s probably not what you think!) and optimize your pages and posts so you can get more traffic.
8. Analytics at Your Fingertips
What good is a new brand if you can’t track the results? We’ll install Google Analytics as well as provide training for how to interpret them for those that don’t “speak numbers”. We also have options for tracking visitor behavior so you will know at a glance what they’re clicking and/or not clicking on, where your content grabs and/or loses their attention, and know exactly how your website is performing for you 24/7.
If you want ongoing help measuring your results and readjusting your strategy we can help with that as well.
9. Business Automation
You will have complete access to my knowledge of business automation tools. You pick the features you want, and my team will implement them for you.
Things like automatic booking around the clock, invoicing made easy, list and newsletter management, ability to sell digital products, and much more! The possibilities are endless, you come with an idea and we’ll make it happen.
(And yes, we do work with Infusionsoft and Ontraport)
Deliver Your Brand With Website Content That Converts Visitors Into Clients
Last but not least you need content that has the RIGHT clients lining up to work with you. Oh yeah, we help with that too.
A beautiful site will certainly draw prospects in, but if what you have to say doesn’t speak to their needs or worse yet, they still have no idea what you do then all of your efforts will be for naught.
And sure, you could spend thousands of dollars to have someone write the content for you. But it’s the rare copy-writer who can truly capture your voice, and let’s face it. No one knows your business like you do!
So while you’re website is being designed you’ll begin the last phase of the Brand Your Awesome™ complete brand identity program where we’ll hold your hand as you complete your juicy website copy that speaks to your prospects on a very deep level.
During this phase we will co-create the content needed to launch your new brand, specifically we will:
- Rework your current content to reflect your new brand, and write new sales copy where necessary.
- Assess the effectiveness of your current opt in offer (if you have one) and write a new one if needed.
- Help you find your voice and write copy with a conversational tone (instead of sounding like a robot, or a used car salesman).
- Hold you accountable with hands on guidance so you never feel “stuck” or put your project on the back burner.
- Write a script for your home page welcome video that will get visitors to opt into your list.
- Adapt proven autoresponder email templates to engage your prospects right away and bond them with your brand.
And let me be clear: I’m not just going to give you a course that tells you how to write copy and leave you to it. You’ll have my personal guidance as you begin writing your copy, I’ll review every page and edit and rewrite pieces until they’re perfect.
Do you really have no time, and no desire to write your content? You will have the option to bring in your own copywriter – or we have stellar writers that we can refer you to.
When we’re finished you’ll have a completely awesome brand that truly represents your personality and positions you as the unique solution your market has been looking for.
What’s different about this program is that I don’t just focus on your message, your visual identity, or leave you to figure out how to implement your brand throughout your business – I help you with EVERYTHING.
Creating a brand and website is a huge undertaking. The Brand Your Awesome™ program is so step-by-step that it makes the process easy to fit into your schedule and ensure that we finish your project on time and on budget. I’ll manage the entire project so you don’t have to keep track of all of the pieces yourself. I’ll tell you what comes next, how to complete it and coach you through the whole process.
It’s this attention to detail and hand holding through the process that has my clients raving about our work (in addition to the awesome brands that we create).
“When I found The Land of Brand I was creating a million-dollar business and I needed a million-dollar brand. The Land of Brand understands online marketing, and that’s UNIQUE in a website design company.”
7-Figure Coach & Co-Founder of JV Insider Circle
More impact than you can imagine –
and WAY more affordable than you think!
There are branding strategists out there that will charge you $20,000 for JUST a VIP day to map out your brand strategy, and then to also create the visual identity and website can cost upwards of $50,000.
We do EVERYTHING for less than half of that, and the brands we create are just as polished, just as unique, and the strategy is just as sound. And because we are there with you from start to finish we become intimately familiar with your business and a true partner through your journey. We help you make decisions as if we were a part of your company.
Because of this level of attention and commitment to you and your business, we only take on 10 new projects a year and spots are available by application only.
Ready to find out if we’re right for each other?
Unlike a first date, it won’t cost you a dime. I do need you to make the first move though and let me know that you’re interested.
Very soon… you could be introducing YOUR awesome brand that allows you to charge higher prices, leverage your marketing efforts, and take your coaching business to the next level.
Apply now for a FREE consultation where we will explore your current business challenges, your vision for your brand, and see if we would be a good fit for working together.
FILL OUT THE FORM BELOW, AND YOU’LL BE TAKEN TO MY CALENDAR TO SCHEDULE A TIME TO CHAT.
One more thing…
Just because this consultation is free does not mean that it isn’t highly valuable. Please fill out the application honestly and completely. You’ll then be taken to a calendar to schedule a time that is convenient for you to chat. I ask that you give me 24 hours notice if you need to reschedule our appointment, no shows won’t be given a second chance.
If the Brand Your Awesome™ complete brand identity package isn’t for you – we often have other options that will fit your immediate needs and take you steps closer to the coaching business of your dreams.
I look forward to talking with you soon, and hope you have an awesome day!