I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many coaches that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can you say no to money, right? Wrong. Read More
As a coach, building authority in your niche is paramount to your success. Yet, so many coaches are making waffles instead of building authority – not sure what that means? Well, that’s what we’re talking about today, how to build brand authority and position yourself as an expert.
There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding Read More
Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that Read More
Why do 100% of people take out their trash, but only 60% recycle? The Stink Factor! And no, this isn’t some corny joke. When the trash stinks up the house enough (even if it isn’t full) you take it out. End of story. On the other hand, recycling is widely accepted as something that is Read More
I can count on one hand the few times that I’ve fallen in love with a brand. You might fall in love with a brand for a variety of reasons, perhaps you have an experience with them that is so special it makes you a fan for life, or there is just something about their Read More
How to Talk About What You Do At Networking Events – Without Sounding Like An Over-Rehearsed Weirdo Getting ready for a networking event is like prepping for a big game. You practice, practice, practice, then your big moment comes to talk about what you do – and then boom it’s over. You either feel really Read More