(Please excuse the crazy camera motion, I’m working on my selfie-stick game.) Have you ever felt like you were being asked to be manipulative, or inauthentic in order to market yourself? This is a pretty common complaint amongst coaches, and as a result they don’t feel good about the marketing and selling part of their
Whether you’re new to business, launching a new product, or updating your existing content it’s important that you’re clear on exactly who you’re talking to and can tailor your message in a way that they perk up their ears and pay attention to what you have to offer. Recently I was interviewed about how I
“If you want to go quickly, go alone. If you want to go far, go together” is an African Proverb that you may have heard before, and certainly applies to business. While going quickly might sound like a good thing, it’s pretty easy to go no where fast, or at the very least in the
First off, you might wonder “Why would I regret my business?” It’s easier than you think! All it takes is a little bit of “what am I supposed to be doing?” overwhelm, a dash of “I’m way too busy and don’t have the freedom I hoped for”, and a smidge of “I went for the low
“How should I price my services?” Is probably the most common, and most loaded question I get asked on at least a weekly basis. Unfortunately, there is no hard and fast answer because everything about pricing is subjective. Today I share with you my views on pricing in the coaching world and three ways you
I talk to many coaches who are redoing their website and consider their project as “rebranding” but there is a lot more to a rebrand than just redoing your website, and the difference in results are huge. In this episode I talk about what the differences are and why rebranding is a much more sophisticated
Every day I see coaches sinking money into creating “Fake Authority” and it’s causing me physical pain to watch. It’s also something that is hurting the credibility of the coaching industry as a whole. This call honestly is probably not going to make me very popular, but it’s something that needs to be talked about.
When it comes to your visual brand everyone knows about your logo, colors and website – but what about your personal style? Today I have my personal stylist Scarlett DeBease coming to share with us how to dress like your brand in a way that flatters you both phsycially and personality-wise. Scarlett is who helps
I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many coaches that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can you say no to money, right? Wrong.
Which credit card to use in your business may *not* be the most burning question you have, but in fact is something many coaches are missing. With the right credit card comes lots of perks you could be missing out on! Just think about how much money you spend month to month in your business,