Pack Your Bags! It's Time To Explore Your Trailblazing Brand
(The next game begins in September 2018, there are currently 5 spots left. Grab yours now >)
Whether you’re new to the coaching world or a seasoned veteran, you know how tough it is to really stand out. With tens of thousands of coaches out there – and more hanging their virtual shingles every day – setting yourself apart is a daunting task. Even within your niche specialty, there may be thousands of competitors offering similar services… so saying you’re “different” just won’t cut it.
Of course, you already knew that, but did you know this?
Your brand is what sets you apart not as just one of a thousand coaches your prospects can work with, but as the only one they should even be considering.
Somewhere along the way, you’ve probably heard an expert or two talk about branding yourself. But really… what exactly is branding? Is it your logo? Is it the name of your company? Or is it your message or “face” to the marketplace?
The truth is, it’s all of this and more.
It’s how you explain what you do and what makes you different, it’s the feeling people get when they interact with your business, it’s what people say about you when you’re not in the room.
If your brand doesn’t attract attention and communicate your value, your business might as well be dead in the water.
Knowing what you need to build a strong brand is the easy part. Navigating through those decisions and actually creating your brand… well, that can be challenging. And I’m here to help.
It all begins with understanding who YOU are in your brand.
When you understand your personality and uncover what makes you “magic”, not only does your brand become instantly relatable to prospects that “get” you, it also allows you to build a business that is an expression of who you are.
This is much more comfortable than trying to squeeze yourself into the mold of who you think you should be, or forcing yourself to do things that don’t feel natural in your business.
When you can let go of the shoulds and make decisions based on what you’re passionate about, business becomes much easier. You’ll find that you are more confident in your decisions and get more traction with your marketing.
The best brands blend strategy with passion, and that is what
the Branding Game™ is all about.
The whole point is not about it being perfect...and it still isn't. Finally, after 3 years and many tears and probably the long way round, I have found MY methodology, MY synthesis of theory and experience; and the story that I want to tell to serve people, which is at the heart of MY brand. Thank you!" Elaine France
Craft Every Aspect Of Your Brand in Just 6 Weeks
Together we will trek through The Land of Brand to uncover the logic and the magic that is at the core of your work so we can bring it to the forefront of your business.
The Peaks of Personality
Create your brand persona! In this mountainous region, you’ll discover what it is about yourself that makes you relatable and unique, and how you can express those things in your personal brand.
- Go deep and uncover your personal magic that no one else can replicate.
- Explore the different aspects of your personality and how you will show up in your brand.
- Decide how you will create a “3D experience” with your brand using your voice and visuals.
- Overcome the limiting beliefs that are holding you back from playing big!
The Plains of Positioning
Put words to what makes you the right choice to the right people! As you traverse this treacherous terrain, you’ll make important strategic decisions on how you communicate your value.
- Uncover the language your target market uses so you can position your offering as the obvious choice.
- Identify where you stand in relation to your competition and what you want to be known for.
- Define your Brand Promise and Uniqueness – the two threads that hold your ENTIRE brand together and will become your foundation for growth.
- Fine tune your Trailblazing Trifecta – the three statements that clearly communicates what sets you apart and why prospects should work with you.
Map Your Success
When you cross the finish line in The Branding Game™ you’ll have a complete Brand Field Guide to use as a reference as you implement your brand across your business, it will contain all of the messaging pieces and brand decisions you made throughout our work together. You will also have your Brand Compass to guide you as you make future decisions, big and small, to ensure that your business stays in alignment with who you are.
How The Branding Game™ Works
The reason branding is such a challenge is that your brand is closely tied to your identity, and plays a huge role in whether your business is successful or not – both of which add up to BIG decisions that carry BIG weight. These factors combined make “branding” a little terrifying don’t you think?
This course is structured to eliminate the fear factor and instead, unlock your creativity so you can have FUN while creating the brand of your dreams.
Here’s how it works:
You Get Immediate Access To “The Practice Field”
If you were going to play a game, you wouldn’t just show up and play. You’d want time to research your equipment, put together your strategy, and feel prepared when you step onto the field. In the Practice Field you’ll begin noodling on your brand and complete fun and thought provoking activities that will help draw out pieces of your brand that you may not realize you already have, and get you thinking about your business in a whole new way.
September 26th: We Officially Begin
Each week a new piece of the game will unlock as we build your brand piece by piece. You’ll experiment with language, dig deep into your magic, and slay long-standing beasts that have been holding you back from getting clear on how you want to show up in your marketing. All the while I will be reviewing every one of your assignments and giving you feedback and ideas on our workshop calls.
Two Ways To Get Personal Support
The best games are played with others and in The Branding Game™ you’re never alone. We will have live calls every Wednesday from 1pm-2pm Eastern. These calls are an opportunity to have your questions answered and get my feedback on the branding pieces you’ve been working on so you feel confident and clear in your brand by the time we’re finished. Need help between calls? There is also a Private Facebook Group where participants can ask questions 24/7 so you’re never more than a few hours away of getting the missing piece you need to move forward.
I've been 'thinking about' this launch for 2+ years, and The Branding Game has enabled me to get more clear than any other approach I've participated in.”
What You Get When You Sign Up Today
Access to The Branding Game™ Virtual Learning Environment
When you log into the online learning environment you’ll find virtual training in the form of video (also provided in an audio format with slides for those that like to listen on the go) that introduces the current topic and walks you through beautifully thought-out exercises that unlock your creativity and have you thinking about your business in entirely new ways.
6 Live Workshops
As you’ve probably figured out, branding can’t be done in a vaccuum, you’re too darned close to your business and your sheer level of expertise makes it impossible to know how your messaging will land for your prospects who aren’t “in the know”. Every week we’ll have workshop calls where I’ll give you feedback on assignments, lead hotseats to flesh out your messaging, and answer the questions that have kept you stuck from moving forward in the past. Workshops begin on September 26th and are every Wednesday at 1pm Eastern (we’ll be skipping a week October 31st).
The Branding Game™ Facebook Group
Need support while completing an assignment, or have questions between workshops? Facebook to the rescue! You’ll have my personal support as well as the ability to get a helpful outside perspective from other participants.
Plus These Sweet Bonuses
Craft Your Signature System
As any uber-successful coach will tell you, having your own proprietary process that you take clients through not only adds value to your programs but makes them more tangible and easier to sell. In this bonus module you’ll craft your own signature system that can be transformed into an entire product suite, no matter how customized or intangible your services are.
Get ‘Er Done Sessions
Have you ever taken a course and had a hard time keeping up because of everything else you have going on in your life? Yup, we hear you. For the duration of The Branding Game™ you’ll have the option to attend weekly 90 minute “Get ‘Er Done” sessions where you will have dedicated time to complete assignments and stay accountable to finishing what you started. (These are optional but participants have found them very helpful)
Two Day Master Planning Workshop
Once you have your Trailblazing Brand you’re going to want to plan your next steps for implementing it! In this workshop we’ll take an objective look at your business, set goals, and map out the projects you’ll complete over the next 90 days (with daily action steps) to implement your new brand and get your business out into the world in a bigger way.
I’ve taken several courses which are specialized in sales, marketing, creating your signature program, etc. The Branding Game, though, is the first program I’ve come across that actually builds a solid, integrated foundation that is personalized for you and your business as you start and as you grow."
Who is the Branding Game designed for?
The Branding Game™ is ideal for coaches and spiritual entrepreneurs because their services aren’t “mainstream” and that makes them difficult to describe. Plus most coaches and spiritual entrepreneurs aren’t allowed to promise particular outcomes which makes it extra-hard for prospects to understand the value.
These are the kinds of problems that I eat for breakfast and over the last 9 years and over 200 branding projects I have mapped out a beautifully simple process for getting to the heart of your message and packaging it in a way that you can use it across your business to create your trailblazing brand.
How many people are in the group?
You will be delighted to know that this is not a “low touch” online course but in fact a semi-private coaching program.
There are only 5 people in each group and in each workshop you will get personal attention and feedback from me on your assignments.
In fact, I honestly believe that The Branding Game™ has an even greater impact than working with me one on one.
Why do I believe that?
While the Branding Game™ is a collaborative process just like working with me personally and you get the same Brand Field Guide and Compass in both programs, I believe that participants are even more invested in the outcome. They have gained a lot more practice “speaking” their brand, they’ve seen the concepts applied to other participants which is sometimes just as valuable as doing it for yourself, and for these reasons when they finish they are even better equipped to start implementing.
What type of time commitment can I expect?
Because there is so much ground to cover – and some big decisions you’ll be making – you can expect to spend about 1-2 hours a week during the journey on assignments, plus the weekly Workshop calls. (If you need help blocking out the time to get the work done, then consider attending the Get ‘Er Done sessions that come as one of your bonuses)
This might sound like a lot, and you definitely don’t want to take the time commitment lightly – but getting to that next level of your business is going to take some serious work.
If you’re tired of the stop-start cycle, not getting traction, and feeling like you just keep struggling with describing what you do (instead of actually focusing on getting clients) then this is exactly what you need.
How do I know if I'm ready?
So if you aren’t sure about your target audience for example – no problem. I have multiple exercises that will help you choose between your options. Not sure what your offer is? No worries, once I help you understand your market and your message your offer will be a piece of cake.
This course is designed for “emerging coaches” that are still in the beginning stages of their business revenue-wise (as in, you may have been doing this for a while, but aren’t necessarily swimming in clients yet.)
On the other hand, if you’re not yet sure what your business is or aren’t prepared to make decisions and move forward with them then you may not be ready yet.
How much support will I get?
If you’ve taken online courses in the past you probably know that it can be hit or miss on whether the mentor is actually “there for you” or if you’re left doing the work on your own.
You’ll be happy to know that I don’t expect you to figure everything out on your own, in this course you have my full support. I accept a maximum of 5 participants per Branding Game™ so you will have personal attention throughout the six weeks.
You can get my support in two ways, either on the weekly workshop calls or any time in the Facebook group.
What times are the calls?
Here are the logisticals:
You’ll get instant access to the Practice Field, where you’ll complete 4 exercises that will get you thinking about your brand in new ways, and getting what you already know down on paper in a format we can use.
Workshop calls are on Wednesdays at 1:00pm-2:00pm Eastern beginning September 26th and ending on November 7th (Skipping October 31st).
The bonus Get ‘Er Done Sessions are on Mondays at 1:00pm-2:30pm Eastern during the weeks of the program.
The Get ‘Er Done sessions are completely optional and are my gift to you if you need help setting aside time to get the work done. They are silent work time and I will not be answering questions on these calls, so no worries if this time doesn’t work for you 🙂
What are you waiting for? Let’s do this!
Now is the time for you to build a brand that takes your coaching business to the next level.