Signature brands don’t just “happen” and many coaches find themselves stuck in a spiral redoing their website, rewriting their copy, or explaining what they do in a new way every single week. In this video I share how to break that cycle and move through the 3 stages of brand in a more natural way.
How to Explain What You Do In Three Sentences
Have you ever struggled to explain what you do in a way that captures all of the “wow” that you know people get when they work with you? Communicating your value is a huge challenge that faces many coaches and spiritual entrepreneurs. You are passionate about what you do and know you provide amazing results
Your Brand Message: The One Question You MUST Answer
As a coach, you know very well what you want to do. You’ve narrowed down on the target market you want to help. With all these, you can easily craft your brand message, right? But what should your brand message say? In one of my previous articles, I’ve mentioned that your brand message is what
Addictive Branding: How to Attract Awesome Clients and Keep Them Coming Back
Have you ever come across an article or read a newsletter from a coach that made you feel like they were speaking directly to you? Things that made you say “This is great! It’s exactly what I needed to hear right now!” or “This person totally gets me.” An addictive brand resonates and connects with
How to Keep Clients From Skimping On Your Services
I learned long ago not to skimp on toilet paper. That may sound like a strange epiphany, but growing up we didn’t have a ton of money and for good reason my parents didn’t want to literally “flush their money down the toilet” by buying the good stuff. Sometime after college and moving out on
The Critical Difference Between a Rebrand and Redoing Your Website: Episode 156
I talk to many coaches who are redoing their website and consider their project as “rebranding” but there is a lot more to a rebrand than just redoing your website, and the difference in results are huge. In this episode I talk about what the differences are and why rebranding is a much more sophisticated
Three Ways To Ensure You’re Only Working With Ideal Clients (And Avoid Energy Suckers!)
I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many coaches that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can you say no to money, right? Wrong.
How Waffles Are Sabotaging Your Brand Authority: Episode 150
As a coach, building authority in your niche is paramount to your success. Yet, so many coaches are making waffles instead of building authority – not sure what that means? Well, that’s what we’re talking about today, how to build brand authority and position yourself as an expert. Ever had a waffle? Honestly, who hasn’t?
Does Your Brand Or Your Website Come First? [LOBoratory Replay]
There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding
Why the Best Brands Aren’t Actually Unique [LOBoratory Replay]
Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that