I talk to many coaches who are redoing their website and consider their project as “rebranding” but there is a lot more to a rebrand than just redoing your website, and the difference in results are huge. In this episode I talk about what the differences are and why rebranding is a much more sophisticated Read More
Three Ways To Ensure You’re Only Working With Ideal Clients (And Avoid Energy Suckers!)
I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many coaches that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can you say no to money, right? Wrong. Read More
How Waffles Are Sabotaging Your Brand Authority: Episode 150
As a coach, building authority in your niche is paramount to your success. Yet, so many coaches are making waffles instead of building authority – not sure what that means? Well, that’s what we’re talking about today, how to build brand authority and position yourself as an expert. Ever had a waffle? Honestly, who hasn’t? Read More
Does Your Brand Or Your Website Come First? [LOBoratory Replay]
There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding Read More
Why the Best Brands Aren’t Actually Unique [LOBoratory Replay]
Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that Read More
The Stink Factor: How to Make Your Services A Non-Negotiable Must-Have
Why do 100% of people take out their trash, but only 60% recycle? The Stink Factor! And no, this isn’t some corny joke. When the trash stinks up the house enough (even if it isn’t full) you take it out. End of story. On the other hand, recycling is widely accepted as something that is Read More
How Jet Blue Ruined Me For All Other Airlines
I can count on one hand the few times that I’ve fallen in love with a brand. You might fall in love with a brand for a variety of reasons, perhaps you have an experience with them that is so special it makes you a fan for life, or there is just something about their Read More
How to Talk About What You Do When Networking [LOBoratory Replay]
How to Talk About What You Do At Networking Events – Without Sounding Like An Over-Rehearsed Weirdo Getting ready for a networking event is like prepping for a big game. You practice, practice, practice, then your big moment comes to talk about what you do – and then boom it’s over. You either feel really Read More