Where Trailblazing Coaching Brands Are Born
Have you ever struggled to explain what you do in a way that captures all of the “wow” that you know people get when they work with you? Communicating your value is a huge challenge that faces many coaches and spiritual entrepreneurs. You are passionate about what you do and know you provide amazing results
As a coach, you know very well what you want to do. You’ve narrowed down on the target market you want to help. With all these, you can easily craft your brand message, right? But what should your brand message say? In one of my previous articles, I’ve mentioned that your brand message is what
Have you ever come across an article or read a newsletter from a coach that made you feel like they were speaking directly to you? Things that made you say “This is great! It’s exactly what I needed to hear right now!” or “This person totally gets me.” An addictive brand resonates and connects with
I learned long ago not to skimp on toilet paper. That may sound like a strange epiphany, but growing up we didn’t have a ton of money and for good reason my parents didn’t want to literally “flush their money down the toilet” by buying the good stuff. Sometime after college and moving out on
I talk to many coaches who are redoing their website and consider their project as “rebranding” but there is a lot more to a rebrand than just redoing your website, and the difference in results are huge. In this episode I talk about what the differences are and why rebranding is a much more sophisticated
I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many coaches that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can you say no to money, right? Wrong.
As a coach, building authority in your niche is paramount to your success. Yet, so many coaches are making waffles instead of building authority – not sure what that means? Well, that’s what we’re talking about today, how to build brand authority and position yourself as an expert. Ever had a waffle? Honestly, who hasn’t?
There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding
Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that
Why do 100% of people take out their trash, but only 60% recycle? The Stink Factor! And no, this isn’t some corny joke. When the trash stinks up the house enough (even if it isn’t full) you take it out. End of story. On the other hand, recycling is widely accepted as something that is
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