Signature brands don’t just “happen” and many coaches find themselves stuck in a spiral redoing their website, rewriting their copy, or explaining what they do in a new way every single week. In this video I share how to break that cycle and move through the 3 stages of brand in a more natural way.
Have you ever struggled to explain what you do in a way that captures all of the “wow” that you know people get when they work with you? Communicating your value is a huge challenge that faces many coaches and spiritual entrepreneurs. You are passionate about what you do and know you provide amazing results
Have you ever come across an article or read a newsletter from a coach that made you feel like they were speaking directly to you? Things that made you say “This is great! It’s exactly what I needed to hear right now!” or “This person totally gets me.” An addictive brand resonates and connects with
I learned long ago not to skimp on toilet paper. That may sound like a strange epiphany, but growing up we didn’t have a ton of money and for good reason my parents didn’t want to literally “flush their money down the toilet” by buying the good stuff. Sometime after college and moving out on
I talk to many coaches who are redoing their website and consider their project as “rebranding” but there is a lot more to a rebrand than just redoing your website, and the difference in results are huge. In this episode I talk about what the differences are and why rebranding is a much more sophisticated
I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many coaches that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can you say no to money, right? Wrong.
As a coach, building authority in your niche is paramount to your success. Yet, so many coaches are making waffles instead of building authority – not sure what that means? Well, that’s what we’re talking about today, how to build brand authority and position yourself as an expert. Ever had a waffle? Honestly, who hasn’t?
There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding
Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that