Over the last couple of years we’ve built over a hundred websites for online entrepreneurs and reviewed hundreds more. We’ve seen it all, and here is a list of 7 of the most common mistakes we see being made when a business owner goes it alone when creating their website. 1. No Clear Call To
You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most solopreneurs take a “looks” approach when they start their website design. They pick
Before I got into the business of creating websites for solopreneurs I had no idea that fonts were such a big deal. Having the right font can make your website look polished and put together, and the font you choose also gives your text a particular personality. Who knew? Unless you’re a self proclaimed “font
Women know that wearing the right pair of shoes can make you feel like you can take over the world. Not only that but different styles of shoes can make you feel and act differently. They can make you feel flirty, powerful, demure, sexy and of course, confident. So what does this have to do
Now I could give you a lesson on color theory used by designers, or even the psychological effects of color choices on your website (though I’d have to look all of that up on wikipedia). But the truth is, none of that matters. And even if you knew HOW you were supposed to choose colors on a color wheel to make your website pretty, unless you are artistic and understand these things, your color scheme is still going to look like a mess.
Your coaching website is more than just an online brochure for your business. There are limitless possibilities for how you can actually use your coaching website to manage and automate certain aspects of your business. Your website is only limited by your creativity in how you use it. So to help you get started in
It’s no secret that I’m a total geek when it comes to analyzing numbers. I like to know why people do things, what makes them choose some actions over others, and ultimately how to track my efforts in relation to the results I’m getting. Google Analytics is a great way to track these things, and
Here are some questions for you to ask yourself as you write your about page. If you answer these now you can use this as a reference to make sure that you are covering all of the relevant information that prospects want to know before they hire you. Who are you, what do you do?
Now, I may be a bit partial but your website is probably your most valuable tool when it comes to marketing your coaching business. If you think about it, your site has all of the major pieces that every good marketing campaign should. Build the Foundation Before you ever start marketing yourself you have to
Something that you will quickly discover as you begin to use your coaching website to market your self is that marketing doesn’t get you clients, building relationships does. So marketing your coaching website is not going to be worth the time, money, and effort if you aren’t building a relationship with your visitors. Here are