(Please excuse the crazy camera motion, I’m working on my selfie-stick game.) Have you ever felt like you were being asked to be manipulative, or inauthentic in order to market yourself? This is a pretty common complaint amongst coaches, and as a result they don’t feel good about the marketing and selling part of their
Turning Your Website Into A Two-Way Conversation
What is the difference between sitting through your Aunt Hilda’s vacation slideshow and taking a vacation yourself? Well besides not being able to “unsee” your Aunt Hilda in that teeny weeny bikini – the answer is: Engagement. When it’s your toes in the sand, suddenly everything becomes much more interesting. The same goes for visitors
3 Reasons for Coaches to Write Their Own Website Copy
It’s one thing to write website content that describes your services, it’s another thing to write sales copy that draws your prospects in and positions your programs as the obvious choice to solve their biggest challenges. I’m not going to lie, writing sales copy can be a beastly undertaking for coaches. Being persuasive without sounding
Formula For The Easiest Sales Call You’ll Ever Have
I’m not sure what the exact figure is, but I’m pretty sure that if you can talk directly with a potential client that is remotely interested in what you do, that you are at least 1 million times more likely to close the deal. The difficulty coaches have when selling their services is that they
#1 Rookie Copywriting Mistake Coaches Make
Writing copy for your coaching website is no easy task. For those of you that aren’t sure what copy is, it’s the content on your website that is written to draw in clients and get them drooling for your services. Writing drool worthy copy doesn’t usually come naturally and sometimes can make us write in