We all have goals. As business owners it is in our nature to strive for something, and goals are something that we are driven to achieve. If we didn’t have that kind of internal motivation, then owning a business would really be a terrible idea. It’s not the act of setting goals that keeps us
Should you really be a coach? Wait what? Talk about a loaded question! Before you go all “Oh no she din’t”, let me explain. 60% of new businesses fail in the first 2 years which is horrifying. And this percentage is WAY higher for coaches which is just unacceptable. It’s so unacceptable, that Carol Roth
Video Marketing is here to stay, and the sooner you embrace it, the more successful your business will be. Yet some entrepreneurs and business owners continue to resist the idea of using video, while others struggle with getting started. If you’ve had mixed results thus far with video, or have yet to tackle video at
If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want
It’s no secret that I’m a total geek when it comes to analyzing numbers. I like to know why people do things, what makes them choose some actions over others, and ultimately how to track my efforts in relation to the results I’m getting. Google Analytics is a great way to track these things, and
Now, I may be a bit partial but your website is probably your most valuable tool when it comes to marketing your coaching business. If you think about it, your site has all of the major pieces that every good marketing campaign should. Build the Foundation Before you ever start marketing yourself you have to
Something that you will quickly discover as you begin to use your coaching website to market your self is that marketing doesn’t get you clients, building relationships does. So marketing your coaching website is not going to be worth the time, money, and effort if you aren’t building a relationship with your visitors. Here are
There are courses, books, and hundreds of online resources devoted to google adwords and how to use them to drive targeted traffic to your coaching website. What concerns me is when coaches waste time doing all of this research and optimizing their google adwords and not optimizing their website.
If the content of your website is not compelling and relevant to your target market then you are wasting your money trying to increase your traffic. Not only are you wasting time and money but if your website is full of compelling content that is updated frequently then you will naturally increase your traffic for free.