Every day I see coaches sinking money into creating “Fake Authority” and it’s causing me physical pain to watch. It’s also something that is hurting the credibility of the coaching industry as a whole. This call honestly is probably not going to make me very popular, but it’s something that needs to be talked about.
When it comes to your visual brand everyone knows about your logo, colors and website – but what about your personal style? Today I have my personal stylist Scarlett DeBease coming to share with us how to dress like your brand in a way that flatters you both phsycially and personality-wise. Scarlett is who helps
Which credit card to use in your business may *not* be the most burning question you have, but in fact is something many coaches are missing. With the right credit card comes lots of perks you could be missing out on! Just think about how much money you spend month to month in your business,
As a coach, building authority in your niche is paramount to your success. Yet, so many coaches are making waffles instead of building authority – not sure what that means? Well, that’s what we’re talking about today, how to build brand authority and position yourself as an expert. Ever had a waffle? Honestly, who hasn’t?
There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding
Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that
Kind of like how a joke is funny the first time but gets old after a while – marketing practices get played out when they are overused. With all of these marketing courses being taught to coaches, there is a “Bandwagon Phenomena” occurring that is exhausting your market, and hurting your business. On this LOBoratory
I share with you why it IS worth it to put on a live event, what costs (and payoffs) to expect, as well as a few different options for types of events you could do to get your feet wet.
You know you want to bring more of your personality into your business… but if you’ve already tried “just acting natural” you’ve probably found that it doesn’t work very well. It’s kind of like telling someone to not think of a pink elephant – they do the exact opposite. Today I’ll show you how to
JV partnerships is the long standing holy-grail of lightning fast business building. But here’s the thing, not all JV partnerships are created equal and who you choose to partner with can directly affect your brand. In this episode I talk about the ins and outs of choosing and establishing partnerships and what you need to