As a coach, you know very well what you want to do. You’ve narrowed down on the target market you want to help. With all these, you can easily craft your brand message, right? But what should your brand message say? In one of my previous articles, I’ve mentioned that your brand message is what
Every day I see coaches sinking money into creating “Fake Authority” and it’s causing me physical pain to watch. It’s also something that is hurting the credibility of the coaching industry as a whole. This call honestly is probably not going to make me very popular, but it’s something that needs to be talked about.
When it comes to your visual brand everyone knows about your logo, colors and website – but what about your personal style? Today I have my personal stylist Scarlett DeBease coming to share with us how to dress like your brand in a way that flatters you both phsycially and personality-wise. Scarlett is who helps
I share with you why it IS worth it to put on a live event, what costs (and payoffs) to expect, as well as a few different options for types of events you could do to get your feet wet.
Apple recently announced their new iPhone – and of course the internet followed suit in ripping it apart. Critics were knocking that it didn’t have a major hardware update, there weren’t any groundbreaking new features, and that Apple was really dropping the ball when other companies are constantly creating new, innovative features while Apple was
I can count on one hand the few times that I’ve fallen in love with a brand. You might fall in love with a brand for a variety of reasons, perhaps you have an experience with them that is so special it makes you a fan for life, or there is just something about their
Businesses typically start and grow in two ways – they begin with one target marketing and one offering. From there they either take their product or service into new markets, or they keep their current market and add new offerings. But what if after working in your current business for a while you realize it’s
When it comes to branding, there are a lot of myths and misconceptions that are floating around out there and as a result many coaches and entrepreneurs are missing out on one of the most important tools for growing their business. Myths like: Branding is only for large companies (because it’s really expensive) You should
Logos – one of the first things you think of when you consider “branding”. But do they matter as much as we think? On this webinar I share: How your logo can make or break your branding – though not always in the ways you might think. How to know when it’s truly time to
Are you one of “those people” that truly enjoys working personally with clients, and are wondering how you can possibly grow your business without losing that connection? Conventional advice will tell you that you need to “scale scale scale” and “leverage leverage leverage” and start removing yourself from working directly with clients in order to