Maybe you haven’t noticed but, golf players are nuts.
While golf isn’t really my gag, I’m still always impressed with the sport. The way professional players can hit a small ball, further than I can follow with my eye and get it even in the vicinity of such a small target.
But of course, they didn’t start out that way. In fact, when they started they probably looked a lot like me. Hitting lots of grass and not a lot of ball. Losing their ball in the water. Or getting a good whack in, only to have their ball get stuck in the weeds or a sand pit.
Don’t get me started on putting. Even if the hole is just a few inches away, it can still take 3-4 taps with small adjustments each time to actually get it in.
The game is darned near impossible in my opinion.
Unfortunately, this experience can be very similar in your coaching business. Even though your eye is on the prize – you can’t seem to get out of the weeds.
A little over a week ago I was speaking at Stand Speak & Profit in Orlando and ran into just this problem. I had delivered my talk on breaking free of the “cookie cutter coaching business” and developing a completely unique brand – it was powerful and I was so excited about the strategies I was sharing.
And then came the Q&A – instead of getting thought provoking questions about how to apply the strategies I shared to their own business, most of the questions were about simple things like which domain to use, or what colors to choose.
At first I thought that everyone had missed the point and that my talk was a failure. And then I realized – even though the participants could see the goal of creating this totally amazing stand-out brand, they were still stuck in the weeds.
Until they could make these decisions, they couldn’t even think about moving forward with the bigger picture.
There are two lessons here –
One: As a coach, you must understand that even though you can see the potential for your client and how they can get to where they want to be – they can still only see the here and now and will stick to what they know – unless you can help them make a paradigm shift.
Two – and this one is really my point. Just like in golf – once you’ve learned the bigger picture strategy of the game – hitting the ball out of the weeds is just a simple maneuver.
What my audience didn’t realize was that when they understood the bigger picture of their brand, and the strategy for building it, all of those pieces would fall into place. The colors and domain for example would be obvious to them.
And this is typically the case for any decision that is holding you back from moving forward. If you take a moment to look at the bigger picture of what you’re trying to accomplish the answer is usually there waiting for you. Or, if it’s not there are usually other things you can work on to continue to make progress until you have the small piece your missing worked out.
I see so many coaches sabotaging their own progress by letting the little things hold them back. So if you find yourself stuck – either see what you can move forward with until that piece falls into place instead of obsessing over it, or hire someone to help you. The money you spend to get help will be insignificant compared to the money you’ll lose when you’re not taking action.
The good news is, just like with golf if you can trust that with enough practice these decisions become much easier. Pretty soon, whatever it is you’re dealing with will seem like old hat – and you’ll be on to a new challenge that you can grow into.
So what question is holding you back right now? Share them in the comments and I’ll add them to our LOBoratory webinar schedule for the coming weeks.