Creating a new website is definitely something to get excited about, it’s kind of like picking out what you’re going to wear on the first day of school. You get to create something that represents the “cool new you” and impress the rest of the class.
But the biggest mistake most coaches make is jumping headfirst into a website project without the proper preparation. And instead of the website of your dreams – you end up making hasty decisions and settle for a mediocre site just to get it finished.
You see, websites are much larger projects than they appear at first glance. So before you start your next project make sure you have the 4 pieces of your brand strategy first.
1. Your Personality
Your website is a representation of your brand, and as a coach or spiritual entrepreneur – you are your brand. So you need to decide how you want to be perceived and choose the aspects of your personality that must be infused into the website. Your personality comes through in the colors and artistic style of the design, what you wear and even the way you pose in your headshots, as well as your voice and the tone you use in your copy.
2. Your Position
Visitors ask themselves 3 questions when they land on your site. Do you serve me? Do you solve the problem that I have? And do you seem like you’re any good at it? You have only a few seconds to get your message across so understanding exactly who you’re talking to and how to communicate why you’re the best solution is critical.
3. Your Promise
To have a business is to have something to sell and someone to sell it to. But to have a brand means you want to become known for something – and it opens the doors to reach many more people and make a lot more money. So before you start your website you need to know what you want to be known for and make sure your message is woven consistently throughout your copy.
4. Your Products
It’s not enough any more to just list your products and programs online. Your visitors are savvy and have many options to get the results they want. You need to make a strategic plan for how to bring prospects from awareness to purchasing from you over and over again – and then plan the role your website is going to play in that strategy. So before you head off to your designer, make sure you have decided on your website strategy and know what to ask for.
This all may sound like a lot, especially if you’re rearin’ to go with your new website. If you’re feeling a little lost, I’d love to help.
In my Brand Your Awesome™ brand creation program I help my clients define all of the aspects of their brand, lay out their website strategy and style, and in some cases even write their website copy so they have everything they need to hand off to a designer to implement. If you want to set up a time to chat and see if this would be a good option for you, you can schedule a call here >
Doing this work up front can save you months (and loads of money) on your website, and will of course yield a much more satisfying and effective end result.