It’s well known that telesummits are a great way to build your list, serve your community, and get to know other professionals in your industry. They really are a win, win, win all around.
The problem with telesummits is that, they’re a dime a dozen.
Chances are that your audience has already been invited to a few and the speakers you want to book also have a booked schedule and also get these invitations all the time.
So how do you set your telesummit apart? Well that’s where branding comes in!
The key to a successful telesummit is a cohesive message that everything revolves around. From the speakers you choose and their topics, the copy that gets people to opt in, to how you keep attendees engaged throughout the event all revolve around this message.
The whole point of the telesummit is not just to build your list – but to build your list with the right people that will have need of your services now or in the future.
Branding isn’t ONLY about the message though, it’s also about creating an overall perception about you and your company and in this case the event itself. Additional pieces to look at for creating the perception you desire is the visual aspects of the brand, the voice of the copy, and how you plan to engage your audience.
This is where you can really set yourself apart
My favorite thing to do with telesummits is to “themify” them.
Themifying allows you to express your message in a big way, while also setting your event apart as not just another telesummit.
As an example I’ve hosted two telesummits in the last few years within The Land of Brand®. I called my event “The Brand Bazaar” and it had a circus theme. Everything from pitching my voice like a ringleader when introducing speakers, the graphics on the website and marketing material, and the language I used to communicate about the event were all in alignment with this theme.
I brought in graphic elements like a circus tent, and posters with the speaker’s headshot on them to pull together the visual brand. And when I introduced my speakers during their calls (or as I called them – performances) I wove in language like like “walking the high wire”, or “taming lions” into their bio.
Another example was a telesummit I managed for New York Times Best Selling Author Michael Port. The theme we chose was a rock concert, and we named the event “Book Yourself Solid Amplified”. Everyone’s headshot was on an album cover, and we used big bold fonts and concert imagery to bring the look and feel together.
The message for this event was how to amplify your business using different aspects of the Book Yourself Solid® system – all of the speakers were Book Yourself Solid certified coaches.
These are just two examples of fully branded telesummit events that reached tens of thousands of people.
And honestly, they were both a lot of work. That work paid off though by keeping our audience engaged, pulling many amazing speakers together under a cohesive message, and overall really standing out as not “just another telesummit”.
So why don’t telesummit hosts typically do this?
Because telesummits appear to be such an accessible way to build your list it can be tempting to try and just throw one together. Creating a logo and website become items on your “to do list” and the message gets blurry as you begin to try and book speakers from many different areas of expertise so there isn’t overlap.
What ends up happening is you proudly put together your event, maybe even book some popular speakers and then end up with lackluster results.
On the other hand, if you were to take the time (and sometimes money) to invest in building a brand around your telesummit you would:
- Be able to attract more high end speakers because you appear more credible.
- Build a stronger community of people that need your services.
- Create an event you can do every year which will build the brand even further.
- Reinforce the credibility and value of your overall business brand.
Those are just SOME of the benefits of putting effort into building a brand around your telesummit. And these principles also go for any product or event you create in your business.
Have you ever run a telesummit or similar event? What did you do to make it stand out?