I’m just going to put this out there. Boldly. I hate stale, over-rehearsed elevator pitches! Yes, of course it is important to be able to succinctly talk about what you do – especially when you’re at a networking event or other opportunity to share your message.
But, who ever thought it was a good idea to sit around and rehearse a pitch? Not only are these over-rehearsed pitches boring, but they also don’t sound natural. As soon as someone starts with their rehearsed pitch, my ears turn off because I know they’re just reciting a canned script. And the last thing you want to sound like when you pitch to a room full of people is lifeless and fake.
Today I want to walk you through how to spice up your bland elevator pitch. The thing you must remember is that you want a pitch that catches the attention of the people in the room you want to meet. Basically, you need to perk up some ears and create a “pull” so that people are flocking to you to get more information.
To do that, you must think about who you want to attract, not necessarily who you’ve been serving, or what you’ve been doing in our business up until now.
Imagine you are at your next networking event, an event with entrepreneurs who have written a book, or are wanting to write a book for their businesses. In the past, you have worked on editing books for people, but now you are transitioning to a business where you are creating courses for coaches who want to write and finish their books.
It’s your time to shine. You step up on the stage to introduce yourself…
My name is Joan, and I’m the founder of Write Your Book. I have been working with authors and entrepreneurs. I mainly help them edit their books. I love helping people bring their business to life in book form!
Yikes! You launched into a lackluster elevator pitch. This pitch is confusing, generic, and doesn’t pull in the people you want to reach in the room so they say “hey that’s me!”.
Let’s dissect this pitch just a little:
- You talked about the clients as a general demographic “authors and entrepreneurs”.
- No one is really clear what you can do for them — when benefit is your editing? And how does that help me bring my business to life?
- Your listeners have turned their ears off because this pitch is well…unstimulating.
Let’s have an introduction redo, shall we? (I am going to show you how to make this a lot more effective!) Imagine you are at the same networking event, and it’s time for you to step on the stage.
My name is Joan, and I’m the founder of Write Your Book. I am a book coach who helps my clients finish the books they have been wanting to write for years. Coaches hire me to get their message out into the world, so they can grow their platforms and make more money.
BAM! This elevator pitch is night and day from the first one. Let’s break this down:
- You focus on the services you want to offer in your brand. You identify your audience, clearly (the coaches that have been wanting to write a book for years).
- You share the problem you solve – not being able to finish your book.
- The coaches who are wanting to write a book, or are in the middle of writing one, are more likely to come and talk with you. They understand who you work with, what you do, and the benefit you provide.
When you hone your message and are intentional about who you want to attract, you will begin to fill your programs, intensives, and courses. Is it time you worked on your elevator pitch and spiced it up a little? Feel free to share your “pitch” in the comments below!