Do you remember dances in high school? Brings back some pretty awkward memories right?
Well let’s not focus on your sweet dance moves (or lack there of). What I want you to think about were the people on the dance floor vs. the wallflowers hanging out on the side watching the action.
Which group are the ones more likely to be noticed when someone walks into the gym? Obviously the peeps out there shaking their booties. It doesn’t even matter if they’re a good dancer or not.
What matters is that they are out there being seen, expressing themselves, and taking action.
That’s the thing, you don’t have to be great at what you do to be noticed. And on the flip side – you could be the BEST at what you do but unless you’re on the dance floor no one will know it.
There’s a flaw in the idea of “getting noticed”, especially in the coaching world.
Getting noticed is passive language, it implies that you can sit back and expect people to notice you.
Even if you’re amazing at what you do, if you are going about your business and hoping to get noticed – you’re going to be waiting a long time.
If you want to be REALLY successful in business, in the least amount of time you need to MAKE people notice you.
You need to put yourself out there on the dance floor. Sure, at first it will be uncomfortable and maybe even a little awkward. But as you find your groove it becomes much easier and you’ll become even more confident.
To give you another example, I’m sure you’ve been to an expo either for your business or in relation to a personal interest.
In a room of hundreds of displays, which companies do you think get the most leads:
- The ones that have a person standing behind their table with hands clasped in front of them hoping that someone will come talk to them.
- The ones with someone out in front of the table actively greeting passerby and asking them questions.
The company that is actively engaging passerby (ie. prospects) is going to get more leads.
Now, some of you are shaking your heads because you’re thinking that the people standing in front of their booths trying to get your attention are a turn off, and maybe even a little intimidating.
And I can totally relate to that, being more of the wallflower type myself I prefer to observe and approach a vendor myself.
That doesn’t negate the fact that the more proactive vendors are the ones that get the most leads, and certainly the most sales.
So while you may be able to sustain a business – even attain a modicum of success by just being good at what you do and passively attracting clients. The REALLY successful coaches you see speaking at the most sought after events, collaborating with others at the top of their field, and plan ol’ making you green with jealousy – they’re the ones that are proactively taking action.
They’re the ones that are tenaciously going after what they want, and making it happen.
It’s time for you to do the same.
Doing so is simpler (and less uncomfortable) than you may think. All you need to do to get started is begin asking for what you want.
- Identify the people you want to partner with and invite them for a chat.
- Research the events you want to speak at and contact the coordinators.
- Ask people you know to introduce you to the people they know.
- Contact your current and past clients and ask them for referrals.
None of these actions will take a significant amount of your time, and you literally have nothing to lose. Is everyone going to say yes? Probably not, many people probably won’t even get back to you. Many others WILL get back to you, and WILL say yes.
Now is the perfect time to start setting the stage for next year.
Even as you are planning your goals and projects for 2015, so is everyone else. Get on their calendar, be a part of their projects, start playing a proactive role in your success.
It’s time for you to dance, shake your groove thing, get noticed, and own your success.
You’ve got this!