Once you’ve created a kick-butt opt in offer that is going to wow your prospects and compel them to give you their email address, it’s time to follow up in a way that is going to keep up the momentum and establish you in their minds as a class-act coach.
The easiest way to do this is by taking advantage of your auto responder that is usually built into the software that you use to collect email addresses for your list.
To make your life even easier, in this article I’m going to give you a simple 3 step formula that you can use to create a follow up series to your opt in.
Follow Up Email #1:
This email should be set as your “welcome” email meaning, it’s sent immediately after a prospects clicks the “confirm subscription link” after they opt in.
In this email all you’re doing is welcoming them to your inner community and sending them the actual url to download the file that you offered in exchange for their email. The key here it to make prospects feel special and exclusive. Keep your email brief, but make sure you sell the sizzle and make them want to keep their subscription.
Thank you for joining my “inner circle”, we’re very happy to have you! As part of my community you’ll get the exclusive low down on special offers, free webinars, and tips and strategies to help you build your stand out brand.
To get you started on the right track, here is your free “21 Blog Ideas in 10 Minutes” audio training.
(insert link here)
Have an awesome day!
Pretty simple right? Just make sure that if you use this email you obviously will need to change the language to suit your style and make it very specific to your target audience.
Follow Up Email #2:
This email should be sent maybe 3 or 4 days after Email #1, and is kind of the “just checking in” email to remind them of the value you are providing.
In this email you want to just say hi and make sure they got their opt in gift. Sometimes the first email can get blocked or lost in their email and they may not have even realized it. So by giving them a second chance to download it, you’re just going that extra mile.
The other important thing to remember is that even though someone opts in to your email list, unless they are consuming your materials you aren’t really going to have the opportunity to wow them. So you want to encourage and remind them to take advantage of your free information and they’ll love you for it!
I hope you are having an awesome week! I just wanted to check in and see how you were doing with creating your list of blog topics. Sometimes we get busy, and I know your blog is important to you so consider this a friendly nudge. 🙂 If for some reason you didn’t get the download link here it is again. Good luck, and have a great day!
(Insert Link Here)
PS. I’m putting together my next few blog topics as well, so if you have any questions you would like answered please send them over! I’d love to hear your suggestions.
Follow Up Email #3:
Again, this email can be sent about 4 days after the last one. If you read my article about creating a kick-butt opt in offer then you know that your opt in offer should be leading into one of your other offerings, or at least the next step of your sales cycle. So here is where you give them a call to action.
First off I just want to say good for you for taking action on your blog! I know that creating a solid online presence is important to you, and I hope that the audio training on brainstorming your blog topics makes it that much easier for you.
I personally love to work with people that are motivated and take action like you do. Because of that I’d like to offer you a free 20 minute blog consultation where I’ll help you organize your blog ideas into a 3 month editorial calendar to make sure you are making the most of your time and efforts, and getting the best results possible.
All you need to do is email me with your list of 21 blog topic ideas and we can set up a time to chat.
Looking forward to talking with you soon!
Easy peasy, half of closing a sale is getting the prospect on the phone. Now I’m not saying you should be trying to sell on these calls. Quite the contrary, you should try to provide as much value as possible in the short time frame (that’s why we keep them short, so you don’t give away the farm). This is going to pay you back ten fold in two ways:
1. You are demonstrating your expertise and building trust. You can guarantee when they need your services, you will be the one they call.
2. Usually when people sign up for the consultation call, they really are already thinking about hiring you and this is a way to give them a free taste that will convince them they have to work with you!
Plus, this is much different than just offering a free session that makes your time look less valuable, because you are prescreening them by having them send you the home work in advance. You’ll find that the people that actually do the work and send it to you are the ones that are more likely to hire you.
What types of follow up emails do you like? Please put your ideas in the comments below!