Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before?
That’s because at this point pretty much everything has been done before.
So how is it that big brands stand out and be different from each other? Well, the answer is that they aren’t actually different at all. I share with you how you too can be totally un-unique and stand head and shoulders above your competition.