You chop the veggies.
You perfectly brown the meat.
You carefully measure your spices.
And even though you followed the recipe to the letter… when you take your first bite, there is still something missing. It’s not that the dish is bad, but it’s lacking something that would make your lips smack and call over your friends to try it.
Just like following a recipe for your favorite dish, you could check all of the boxes on your brand and yet, there can still be something missing.
A secret ingredient if you will.
How do you know if you’re missing this ingredient from your brand?
- You may not be attracting as many clients as you would like. When doing business online, you compete with tons of noise and a barrage of content from all directions. Without the missing ingredient, you may not be able to make your audience stop and take interest in your content.
- You feel like you’re not standing out. Chances are, you are not the only person doing what you do. And let’s face it, some may even be better than you. You need this ingredient to set you apart from competition or else you’ll just fall on the sidelines.
- Your brand may be perceived as bland and boring. Without this something, a brand tends to be too technical and stiff. This ingredient can bring the plain, dull elements of your business to life and turn it into something that your audience will enjoy.
So, what’s this special something that your brand might be missing? It’s YOUR PERSONALITY.
Sounds too simple right?
You might think that adding personality to one’s brand is something so basic it should come naturally, but alas that’s not usually the case.
Why not? Well, I can think of a few reasons:
1. Fear of Rejection
It can be scary. When you put your personality into your marketing it can feel like you’re exposing yourself to other people’s criticisms. You fear not being “liked” so much that you’d rather do what everyone else is doing instead of being true to who you are.
2. Fear of Not Being Taken Seriously
At some point in your business, you might want to crack a joke or talk about your cat. But you fear that if you do, your audience will see you as unprofessional and will instantly walk away.
3. Fear of Offending People
“What if I say something wrong?” “What if I offend other people?” You’ve become so careful of what you say or do in your efforts to draw people to your business and not turn them away.
You think you’re already putting yourself into your business but in reality, you’re not. Being hands-on in creating your online content and connecting with your clients do not automatically infuse your personality into your branding.
What can your personality DO for your brand?
What’s so special about infusing your personality in your business? Is it really necessary? The answer to these questions is a resounding “YES!” your personality helps:
- You connect with the right people. You want to attract people who get you and the way you work. People who’ll laugh at your jokes, who wouldn’t mind if you sneeze in the middle of a webinar (happened to me!), and who would actually enjoy listening when you talk about things you care about like your cute little dog. These are the people who would support you and even recommend you to their friends because who you are and what you offer resonates with them.
- Your audience build trust in your brand. People buy from businesses they trust. From brands that speak directly to them and truly understand what they’re going through. One great way of establishing this connection is by sharing a bit about who you are and your story.
- Make marketing your business fun. Being authentic to who you are in your business makes everything flow naturally. You become in control of your brand, steering it in the direction you want and not somewhere another person or some guidebook has told you.
How can you infuse your personality into your brand?
There are no complicated steps to follow. Just remember that: You can integrate your personality into all aspects of your brand.
- Develop your brand’s theme to showcase the things you love.
- Play around your wardrobe for your headshots and during your sessions with your clients.
- ncorporate your own voice and quirkiness in your blog posts and newsletters.
- The possibilities are endless! And the beautiful thing about it is, you can come up with your own unique ways.
The first step? Explore your personality and decide what you want to bring into your business.
Like a well constructed dish, an extra dash of personality can turn an okay brand into something worth savoring.
So, what parts of you do you want to bring more of into your brand?